Rock the Vote has a lofty goal this year: register 1.5 million new voters before Election Day.
The plan? Roll out an aggressive digital-first campaign aimed at getting American youth — a group which may be disengaging since turning out to vote in droves in 2008 — more involved in politics.
At the centerpiece of the nationwide voter registration drive is Rock the Vote’s new t-shirt design, which includes a QR code that, when scanned, takes smartphone owners to a the Rock the Vote website where they can register to vote via the web.
The idea is simple: Put the t-shirt on, and you automatically become a mobile hotspot for voter registration.
There’s a social element as well: voters are encouraged to tweet and post to Facebook after they’ve registered. The campaign’s organizers are also hoping to get the Twitter hashtag #ScanToVote trending nationwide between now and November.
Online registration will work differently in every state. Ten states allow voters to register online, but in the other 40, Rock the Vote’s website will automatically fill out a paper form based on the user’s entry, which is then emailed to each user. The form then has to be signed and mailed to the appropriate office.
Read more: http://mashable.com/2012/06/14/scantovote/
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View all“We saw a need to use technology to differentiate our message, create a feedback mechanism for our activists and engage supporters that can help us meet our ELCORP objectives. As we worked with Guide by Cell, we came to realize their innovative integration of text and voice is an approach that goes well beyond the traditional donations efforts of mass marketing and creates an interactive dialogue with activities so they can participate with ELCORP and learn how they can contribute to our cause.”
Mark A. Skoda, President of ELCORP