Facebook will Serve as ‘Second Screen’ for Election Coverage
CNN, America’s most trusted source of news and information for the 2012 presidential campaign, and Facebook® have partnered to offer an interactive and uniquely social experience for CNN’s on-air, mobile and online audiences and Facebook’s more than 160 million U.S. users.
In this partnership, Facebook and CNN are teaming up to take the pulse of the American electorate and amplify the voices of the social site’s users as they share their thoughts and feelings on candidates and critical issues facing the country ahead of Election Day. This innovative multi-platform partnership will include:
“I’m Voting” Facebook App
Facebook and CNN will launch an interactive, engaging “I’m Voting” Facebook application. The app will enable people who use Facebook to commit to voting and endorse specific candidates and issues. Commitments to vote will be displayed on people’s Facebook timeline, news feed, and real-time ticker.
The app, which will be available in English and Spanish, will enable people to share their commitment to vote and support of particular issues or candidates with friends and will provide a way to see how many of their own friends they’ve enlisted to support those issues or candidates. These commitments will be visually displayed by U.S. state on an interactive map.
The app will serve as a “second screen” for CNN’s America’s Choice 2012 political coverage. Via on-air, online and mobile segments, CNN personalities will use the app to ask Facebook users the most important questions driving the national dialogue and report on their answers.
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View all“We saw a need to use technology to differentiate our message, create a feedback mechanism for our activists and engage supporters that can help us meet our ELCORP objectives. As we worked with Guide by Cell, we came to realize their innovative integration of text and voice is an approach that goes well beyond the traditional donations efforts of mass marketing and creates an interactive dialogue with activities so they can participate with ELCORP and learn how they can contribute to our cause.”
Mark A. Skoda, President of ELCORP