
Dave Asheim
President/Founder
Dave Asheim is a veteran of up-and-coming technology and software providers with 11 years of mobile technology experience. Before founding Guide by Cell, Train by Cell’s parent company, in 2004, he was President of Well Engaged, the largest B2B software provider of web-based chat and discussion software and the pioneers of pre-Google/Facebook social networking. He launched Guide by Cell with the initial goal of bridging the gap between cultural institutions and their patrons, and the business has since expanded to offer mobile technologies to solve a wide variety of problems faced not only by cultural institutions and nonprofit organizations, but government agencies, retailers, major corporations and more. Dave holds a B.S. in finance and an M.B.A., both from the University of Illinois.
Paul Brown
Billing Manager
As Office Manager for Guide by Cell and its sister divisions, Paul is in charge of billing and finance for all clients, as well as day-to-day human resources duties for the team.
David Chen
Vice President of Engineering
David works with our IT staff on all software development, implementation plans and project direction. He is an experienced Software Developer/Programmer and has worked with teams in Canada, China and the United States. He is a graduate of Shenyang University of Technology with a B.S. in computer science.


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View all“We saw a need to use technology to differentiate our message, create a feedback mechanism for our activists and engage supporters that can help us meet our ELCORP objectives. As we worked with Guide by Cell, we came to realize their innovative integration of text and voice is an approach that goes well beyond the traditional donations efforts of mass marketing and creates an interactive dialogue with activities so they can participate with ELCORP and learn how they can contribute to our cause.”
Mark A. Skoda, President of ELCORP