Elections Draw Record Online Audience
Blog PostBy gopal | Posted July 02, 2015
Since 2010, mobile usage has not stopped increasing among the American population. A study conducted by the Pew Research Center at the beginning of 2014 shows that there has been a 5% increase in cellphone owners, bringing the number up from 85% to a whopping 90%. It’s fair to say that at this moment in time, the crushing majority of the population is connected. This means that potential donors will be more and more likely to be on their cell phones rather than carrying around their checkbook.
The Pew Research Center recently conducted another study which has given us further insight into American’s mobile usage during the 2014 Campaign season. Pew has revealed that about 28% of registered voters have been using a mobile device to stay informed and keep up with political events and news, a number which has doubled since the 2010 elections.
“Midterm elections are trending among mobile users as smartphones become go-to’s for political updates.”
Pew also found that 30-49 year olds have become much more accustomed to their mobile, and are much more comfortable with using cell phones to follow election coverage. In fact, about 40% of them have used their mobile phone to follow this year’s campaign compared to 15% in 2010. If these statistics are indicative of anything, it’s that mobile is quickly becoming a preferred platform for Americans. If presidential candidates want to reach potential voters, they will definetely have to include mobile into their communications strategy.
In other key findings, Pew found that 32% of independent voters were following election coverage on their mobile during 2014’s midterm cycle compared to only 13% in 2010. Now more than ever, independent voters are looking for political news – and their cell phone is a very convenient source of information. Although the numbers for Democrats and Republicans were slightly lower, at 29% and 25% respectively, tracking campaign news on mobile is clearly on the rise.
Read the original article @ US News