Impact

Mobile is an instrumental tool to get a message out. By integrating mobile into your political campaign, supporter response can vastly increase.

Mobile is easy and personable, and most of all — it draws your supporters to you. Instantaneous mobile interactions don’t have a delayed response time as do most broadcast mediums. They catch your supporters at the time of interest, and show that a text message simply can’t be ignored.

 
 

Why is Mobile Important for Your Campaign?

It’s important because more and more people are attached to their phones – especially younger generations. By reaching out to them on the one device that is always nearby, campaigns have a better chance of reaching their target audience.

Why Mobilize Your Political Campaign?

  • 82% of Americans never leave home without their phone
  • 64% of American adults own a smartphone, up from 35% in the spring of 2011
  • 97% of smartphone owners used text messaging at least once over the course of the 2015 study period, making it the most widely-used basic feature or app
  • 57% have used their phone to do online banking
  • 40% to look up government services or information
  • 68% of smartphone owners use their phone at least occasionally to follow along with breaking news events
  • 28% of registered voters have used their cell phone to track political news or campaign coverage in 2014, up from 13% in 2010
  • 33% of Americans likely own two phones
  • Mobile outreach is up to 15 times higher response rate than online advertising
  • Mobile marketing has up to 10 time higher response rate than traditional broadcast marketing

Synovate global market research, Sept. 2009
Pew Internet and American Life Project, December 2009
Pew Research Center, Internet, Science & Tech, Oct. 2014
Pew Internet and American Life Project, April 2014

  • 82% of Americans never leave home without their phone
  • 64% of American adults own a smartphone, up from 35% in the spring of 2011
  • 97% of smartphone owners used text messaging at least once over the course of the 2015 study period, making it the most widely-used basic feature or app
  • 57% have used their phone to do online banking
  • 40% to look up government services or information
  • 68% of smartphone owners use their phone at least occasionally to follow along with breaking news events
  • 28% of registered voters have used their cell phone to track political news or campaign coverage in 2014, up from 13% in 2010
  • 33% of Americans likely own two phones
  • Mobile outreach is up to 15 times higher response rate than online advertising
  • Mobile marketing has up to 10 time higher response rate than traditional broadcast marketing

Synovate global market research, Sept. 2009
Pew Internet and American Life Project, December 2009
Pew Research Center, Internet, Science & Tech, Oct. 2014
Pew Internet and American Life Project, April 2014

Problems Your Campaign Faces

Spreading your message and reaching out to supporters can be a daunting task. Win by Cell leverages the personal and targeted nature of cell phones to get the word out and help you raise revenue.

Some particular problems you could face:

  1. Reaching out to supporters
  2. Raising campaign funds
  3. Efficient and effective polling
  4. Collecting valuable data
  5. Gathering and analyzing demographic trends
  6. Turning out the vote
  7. Organizing rallies
  8. Spreading grassroots campaigns
  9. Reaching out to younger and newer demographics
  10. Building a relationship between your cause or candidate and the voter
  11. Collecting supporter content

Client Feedback

“We saw a need to use technology to differentiate our message, create a feedback mechanism for our activists and engage supporters that can help us meet our ELCORP objectives. As we worked with Guide by Cell, we came to realize their innovative integration of text and voice is an approach that goes well beyond the traditional donations efforts of mass marketing and creates an interactive dialogue with activities so they can participate with ELCORP and learn how they can contribute to our cause.” Mark A. Skoda, President of ELCORP