The Mobile Election: How Smartphones Will Change the 2016 Presidential Race
Blog PostBy gopal | Posted July 02, 2015
According to a recent study by the Pew Research Center, about 64% of American adults now own a smartphone, which is a considerable increase from the 35% who owned one back in 2011. The same report also reveals that 68% of those smartphone owners follow breaking news on their mobile device, and that 33% of them do so very frequently.
“Mobile is going to be the big thing in 2016. It is what any sophisticated campaign will be trying to figure out and then maximize in 2016 — and all the campaigns from both parties will be in a race to see who can figure out the tools to best lever the power of mobile.” Chris Lehane, the Democratic strategist and Clinton White House alum, told the On Media blog.
If the average American is really spending about 162 minutes on his or her mobile device per day, it seems only coherent that Presidential candidates would flock to Mobile and implement digital strategies to reach these individuals. (Source: Flurry)
On the consumption side, the rise in mobile will “change politics the same way it is changing American life broadly, said Ben Smith, the editor-in-chief of BuzzFeed. “People will organize and persuade on mobile devices and apps, the same way they live on them more broadly.”
Statistics on smartphone usage is showing us that across the United States, mobile is steadily becoming a staple in American lives. Whether individuals are using them for social media platforms or to access news and information on the 2016 election, smartphones are now a great way for candidates to communicate with potential voters and donors in real-time.