Using 2015 Technologies to Win the 2016 Presidential Election
Blog PostBy gopal | Posted July 28, 2015
“Here is the challenge for today’s Presidential candidates. If you are one of a dozen plus candidates seeking the Presidency, how do you distinguish yourself in a crowded and highly competitive field?”
The answer isn’t as complicated as it might seem: it’s mobile! Mobile technology, when properly used, can bring an answer to this key question. Candidates and their advisors/staff are always wondering how to get a leg up in the electoral race, how they can make their campaign more impacting, how to make their message reach the most individuals… Little did they know that the answer has been in their pocket the entire time!
“Media consumption patterns have changed greatly since the 2012 election. One of the pillars of Presidential campaigns since the 1960s is TV advertising. The reality today is TV viewing on TV sets is in decline. Consumers are using mobile and digital devices to view video at a rapidly growing rate (…) Here is how to reach voters in rapidly changing digital landscape: media planning models for candidates need to be based on where consumer/voter behavior is going vs. where it was in 2014 or 2012.”
And where is customer behavior going? Further into mobile! Did you know that 90% of American adults now own a cell phone? Mobile devices can of course be used to inform potential voters, but they can also be used to reach out to new or existing donors. Mobile is truly an amazing tool for fundraising not only because it’s accessible to the majority of American voters, incredibly easy to use, but also because a cell phone is something that 82% of Americans have with them at all times. I mean, how many people really carry their checkbook around with them anymore? Giving by text message means that an individual can donate at any time, whether at home or at an event, which is very useful for lengthy campaigns. It also allows individuals to donate smaller amounts if they want to, which in turn allows more supporters to become donors themselves. All in all, since American citizens are spending less and less time watching television and more time scrolling through their mobile feed, campaigns that accept and adapt to this shift will definetely see greater results in their efforts.
Read the original article @ Consumers in Motion
Statistics courtesy of the Pew Research Center, Mobile Technology Fact Sheet